Pay per click (PPC) Search Engine Marketing Campaigns that deliver the most leads for the lowest cost. Whether your customers are finding you on search engines such as Google or Bing, or social media platforms like Facebook, we will deliver leads for your business using a strategy tailored to each platform.
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What is Paid Traffic?
Paid traffic is any customer that visits your website after you have paid for advertising promotions. Many platforms offer paid traffic services including search engines, social media platforms, and media networks. Pay-per-click marketing provides you with laser-targeted visibility, which speeds up the customers’ buying journey and boosts your conversion rate. One of the most common forms of paid advertisement is Pay Per Click (PPC) advertising which utilizes Google Ads. Other types include Pay Per Acquisition (PPA) advertising, Cost per Thousand (CPM) impressions and banner advertisements. Google Ads and Facebook are two of the most popular platforms used to generate paid traffic to websites, but there are also many other paid traffic sources.
How does Paid Advertising work?
PPC as a marketing channel covers a number of different ad platforms, with the most common of these being Google Ads and Bing Ads.
And within each of these platforms are different ad formats, including:
Most commonly, you will find that businesses start their PPC marketing on Google Ads, for the simple reason that it gives access to the largest audience of potential clients and customers, as well as a number of different ways to set up and run campaigns depending on your goals.
But regardless of the platform and ad format, the way that Paid Advertisment works remains largely unchanged, and it is a pretty simple process:
Sign up to an advertising account with the platform.
Create ads (and select the right targeting by adding keywords or audiences, etc.).
Set the maximum cost you are willing to pay for each click.
Your ad goes into an auction with other advertisers who are bidding on the same keywords.
The auction determines the order in which the ads are shown.
You pay when someone clicks your ad.
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Why is Paid Advertisment Important?
PPC allows you to start receiving clicks right away, which makes it possible to observe results immediately when compared to other channels like SEO. Pay-per-click marketing is a very effective digital marketing practice to boost conversions and maximize ROI. With the use of data-driven PPC management services, you can link your brand with clients and increase your revenue. One of PPC's primary advantages over conventional advertising channels is the simplicity with which the platform's returns can be measured and tracked. Additionally, they allow you to monitor the ROI of individual ad groups and keywords as well as the total account at a detailed level. This implies that you may successfully improve the effectiveness and performance of a campaign using data and insights over time.
With PPC, you have complete control over when your advertisements run and can quickly turn them on and off as you like. You also have complete control over your daily (or monthly) spending budget and the cost per click. Unlike traditional advertising, Paid Advertisement lets you target a specific client based on your data. You can even change your bids depending on the location, the time of day, and the type of device being used. You may use this information to cut down on wasteful advertising spending if you understand your client base and how they search.
Discovery & Audit
We perform a preliminary account review. and conduct in-depth keyword research. We collect and analyze all your business data to determine the factors that affect your Paid Advertisement presence. We look at your historical traffic patterns, AdWords Keywords issues, competitor’s strategies and effective PPC tactics.
Plan & Execute
Once we’ve identified your marketing gaps and opportunities, we develop a framework and map a plan of attack. Depending on your paid advertisement needs, this includes keyword research, optimization, technical cleanup, trackable data, and more. Then we execute our plan and begin the climb so that you may rank top 3 on Google!
Goals & Budget
Then, we analyze your conversion path and create your key performance indicators (KPIs). Marketing objectives should be thorough and well-considered. SMART marketing goals should complement overall company goals. This will include determining your marketing spend.
Analyze & Nurture
We monitor and analyze your analytics, and KPI. Our PPC experts also look at your paid traffic, search ads, display ads, social ads, Google shopping ads, Youtube PPC ads, and more. We schedule regular consultations and monthly reports to keep you up-to-date with your campaign progress.
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How much does a PPC Campaign in Calgary Cost?
Running a Paid advertisement campaign might be expensive. Your business's size, type, and industry are only a few cost-related variables. These factors will affect how much your PPC marketing campaign costs. Pricing can also be affected by the type of strategy you're implmenting. However, a small-to-medium business should budget $2000 & $5,000 every month. Your chosen PPC agency's professional services as well as your ad spend are included in this cost.
How do I set my budget for PPC Campaigns?
Your PPC costs must be calculated based on your bid, your targeting and your ad quality. Your bid is the sum of money you are prepared to shell out in exchange for a user clicking on your ad. You can wind up paying less than your bid amount, but never more, in an auction where the highest bidder wins. The costs increase for more competitive markets. For instance, the cost of bidding on a highly competitive keyword increases due to the increased cost-per-click (CPC). Since Google will rank your ad higher than those of rivals who run low-quality advertisements, you may frequently retain lower expenses if your ad quality is strong.
What is Display Advertising?
Display advertising, often known as banner ads, is a type of PPC that come in a variety of sizes. These advertisements might be found on websites that are related to your product or service. In contrast, search advertising are those that show up on search engine results pages. On Google, websites that are a part of the Google Display Network show display adverts. Blogs, news websites, Gmail, YouTube, and other websites fall under this category as well.
What is a Price Per Click (PPC) Audit?
An important part of our process is the PPC audit. To better comprehend your current Paid Advertisement approach, our experts will do a thorough analysis of all of your prior campaigns and metrics. Wasted money, missed chances, keyword analysis, account structure, ad text, and match kinds are some of the specific evaluation components. The results will then be put to use in the development of a solid strategic strategy that will assist your PPC campaigns be more productive and help you expand your business.
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Your data goals can be discussed with our team of Google Analytics professionals. We can analyze the data you already have, suggest methods for combining data from several websites, produce individualized reports, set up conversion funnels, and more.