What is SEO?
SEO stands for “search engine optimization.” In simple terms, it is the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business. SEO targets unpaid traffic rather than direct traffic or paid traffic. Don't sit idly by as the competition takes advantage of that traffic at no cost!
How does SEO work?
Crawlers, often known as bots or spiders, are used by search engines like Google and Bing to collect data on all the content they can locate online. Starting from a well-known web page, the crawler tracks both internal links to pages on that particular site and external links to pages on other sites. The crawler can grasp what each website is about and how it is semantically connected to all the other pages in the search engine's enormous database, called an index, thanks to the content on those pages and the context of the connections it followed.
The search engine utilizes sophisticated algorithms to compile what it considers to be the most accurate and helpful list of results for a user's input into the search box. These natural results may contain text-heavy web pages, news stories, pictures, videos, listings for nearby businesses, and other more specialized sorts of material. The algorithms used by search engines are made up of a variety of parameters, all of which are constantly changing in order to stay up with user behaviour changes and improvements in machine learning. We have laboriously conducted the study necessary to comprehend these elements and have optimized your pages as a result.
Why is SEO Important?
The main source of website traffic is typically organic search. Therefore, SEO is essential since it increases the visibility of your website, which results in increased traffic and the potential to convert visitors into paying clients. Any skilled Search Engine Optimization Company wants to lay a solid basis for a stunning website with a simple, effective user experience that can be readily found in search thanks to the credibility and trust of the business and its online properties.
Organic trust-building is how SEO benefits your company. When customers are pleased with your company, you get more site hits, which boosts traffic and, ultimately, your SEO. Your position on a search engine results page (SERP) will gradually approach those top 10 slots as this naturally occurs over time.
Discovery & Audit
We perform a preliminary site review. and conduct in-depth keyword research. We collect and analyze all your business data to determine the factors that affect your digital presence. We look at your historical traffic patterns, on-site technical issues, competitor’s backlink strategies and link-building tactics.
Plan & Execute
Once we’ve identified your marketing gaps and opportunities, we develop a framework and map a plan of attack. Depending on your needs, this includes keyword research, content creation/optimization, technical cleanup, link building, and more. Then we execute our plan and begin the climb.
Goals & Budget
Then, we analyze your conversion path and create your key performance indicators (KPIs). Marketing objectives should be thorough and well-considered. SMART marketing goals should complement overall company goals. This will include determining your marketing spend.
Analyze & Nurture
We monitor and analyze your analytics, keyword rankings and KPI. Our SEO experts also look at your organic traffic, bounce rate, conversion rate, local visibility and click-through rates (CTRs). We schedule regular consultations and monthly reports to keep you up-to-date with your campaign progress.
How much does it cost for SEO services in Calgary?
Hermit Group's strategies are tailored depending on each company's particular requirements and objectives. So without first examining the current SEO of your site, we are unable to provide you with a precise figure. Request a FREE SEO audit using one of the forms above or below, and we'll examine your present setup. From there, we can estimate the cost and make any necessary plans for revisions.
How long does it take to for SEO to work?
Unfortunately, SEO normally takes time to show results. It takes time for search engines to alter their perceptions of your site and start giving it higher rankings. Typically, you should begin to see results about 3 to 6 months after updates are made, but every market is different. The most significant effects, though, won't probably become apparent until around a year after adjustments have been implemented. Although it may seem like a lot of time, your stats will continue to improve throughout the course of that time.
What are Keywords?
To put it simply, SEO keywords are words or phrases that describe the subject matter and content of your website. Search engines, like Google, then use that information to determine if the content is relevant to a particular search query and how the page should rank in those searches. In essence, a web page's search ranking is determined by its keyword density. They thereby aid visitors in finding your website.
Is SEO Worth It?
Yes. Although it requires a time and financial investment, SEO is something you should start doing right away. Consider it as creating a valuable asset for your business and brand. Even though you might not get paid right away as a result, you will eventually be happy that you made the investment in your company's expansion.
Works well with...
High-quality, interesting posts created by Hermit Groups' social media content management and creation experts will grab their attention. organic social content draws attention and influences followers' decisions.
Our paid search strategy agency is available whether you need help with your Google AdWords campaign, Facebook advertising strategy, or PPC audit. We create a strategy that supports immediate online sales.